Corporate level strategy diversification ppt

Further, Google is also known for its work in organizing information in a concise and precise manner that has been a game changer for the internet economy and by extension, the global economy because corporations, individuals, and consumers can search and access information about anything anywhere and anytime.

Though its business practices in China and elsewhere where the company was accused of being complicit with the authoritarian regimes in censoring information were questionable, on balance, the company has done more good than harm in bringing together information and organizing it. Google is a household brand in the world, its ability to drive internet user traffic is legendary, and this has helped it become one of the most powerful brands in the world.

Indeed, Google averages more than 1. This gives it an unrivaled and unparalleled edge over its competitors in the market. Its revenue model wherein it garners humungous profits through partnerships with third party sites has held the company in good stead as far as its ability to mop up resources and increase both its top-line as well as bottom-line is concerned.

This is another key strength of the company that has helped it scale greater heights. The last of the strengths discussed here relates to its adoption of Android and Mobile technologies, this has resulted in it becoming a direct competitor of Apple as far as these devices, and operating systems are concerned.

Google does not reveal its algorithm for searches or even its basic formula as far as internet searches are concerned leading to many experts slamming the company for being opaque and hiding behind the veneer of secrecy.

However, in recent years, Google has taken steps to redress this by providing a bare bones version of its unique search engine algorithm. In recent years and especially in corporate level strategy diversification ppt, the binary options profitable strategies tactics (bloomberg financial) pdf has been faced with declining revenues from ads and as a result, the profitability of the company has taken a hit.

This is partly due to the ongoing global economic slowdown and partly because of competitors snapping at its heels in a more aggressive manner. Indeed, Apple has already taken steps to garner search engine revenues in its devices and hence, Google must be cognizant of the challenges that lie ahead. This means that any potential dip in revenues would cost the company dearly literally as well as metaphorically.

The point here is that Google has to devise a more robust business model that embraces e-commerce and mobile commerce along with its current business model that is based on ad revenues alone. Another weakness for Google is that it is not compatible with many next generation computing platforms including mobile and tablet computers and this remains an area of concern raghee horner thirty days of forex trading pdf the company.

Perhaps the biggest opportunity for Google lies in its pioneering corporate level strategy diversification ppt in providing the Android OS Operating System which has resulted in its becoming a direct competitor to Apple and Samsung. As discussed earlier, the company ga cattle livestock market prices to diversify into non-ad revenues if it has to remain profitable and current indications are that it is adapting itself to this as can be seen from the push earn money sperm donor uk commercial transactions using its numerous sites like Google Books, Google Maps etc.

The introduction of Google Glasses and Google Play promises to be a game changer for Google and this is a significant opportunity that the company can exploit. Indeed, this very aspect can make the company take the next evolutionary leap into the emerging world of nano-computing. Cloud Computing remains a key opportunity for Google as it is already experienced in providing storage and cloud solutions. Indeed, if not anything, it can move into the enterprise market using the cloud-computing paradigm.

Another threat to Google is from the emerging area of mobile computing that threatens to pass the company by as newer companies seize the opportunity to ramp up their mobile computing presence.

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Chapter 4 corporate level strategies

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